Fentons Solicitors legal marketing materials

Top ranked solicitors’ firm who have regularly commissioned Mash to develop and deploy its brand, creating legal marketing materials and mobile website.

What we delivered

Brand guidelines
Mobile website design
Printed literature
Concept and creation of a library of corporate images

Mobile website link

m.fentons.co.uk

Last word

“I would recommend Mash to any law firm”
Kieran Maguire, Principal Lawyer

The challenge

To develop brand guidelines and a new source of imagery for use across all the Fentons marketing communications.

Our approach

Personal Injury claims are at times unfairly represented in the press, so our aim was to show the human face behind each story.  The theme ‘your claim is your future’ underpinned our design approach and reflected the fact that sucessful claims often offer rehabilitation to accident survivors and support to bereaved families. Given the confidential nature of Fentons’ work, we cast character models to represent claimants. However, all testimonials and scenarios used were based on real cases and quotes.

Radically improving the look and feel of the firm’s materials consolidated their position as a top ranked practice and supported their merger with global firm, Slater and Gordon, which took place a few months after the redesign.

The results of Fentons Solicitors legal marketing materials

“Whether in print or in digital campaigns the rebranding strategies were without exception successful. The websites for mobile phone and tablet delivered significantly higher volumes of work after the redesign.”
Kieran Maguire, Principal Lawyer

View all work
x