Graphics for national housing charity

The smaller the budget your have available for your marketing materials, the more carefully you need to consider how you spend it. Mash was able to completely overhaul the communications of National Homelessness Advice Service (NHAS) by creating a library of original graphics. We also recut the existing logo and introduced a punchy lime colour palette. The logo, original graphics, colours and typography came together to create a vibrant brand that they organisation can work with and deploy internally.

Sector

Third sector

Overview

Specialist support on housing advice

What we delivered

Consultancy
Illustration
Brand guidelines
Marketing materials

The challenge

Although 17 years old, the charity had little brand recognition within its sector. Mash was asked to develop a brand image for the organisation. This involved re-cutting the logo, defining the colour palette and use of typography and creating a library of illustrations.

Our approach

Mash developed a series of illustrated elements which allude to various aspects of the NHAS working practice. These elements knit together to form larger graphics which illustrate concepts such as ‘consultancy’, ‘training’, ‘information’ and ‘partnership’. Guidelines were produced to ensure that the new brand is applied consistently when used by third parties. Mash defined the look and feel of the website and produced style sheets which have been implemented by the in-house development team.

The results

A cost-effective, visually engaging solution that has been developed over the subsequent years.

Client feedback

Mash were able to tune in to what we were wanting to achieve and then come up with some really innovative ideas for getting there and beyond. Their vision wasn’t restricted to the one-off project we initially took to them. By immersing themselves in who we were and what our work is, Mash were able to give us amazingly good design with a longer shelf life than we could have imagined.
Ruth Bamford, Head of Housing, National Homelessness Advice Service

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