Sen branding and web design

Digital publishing and online content network promoting interest and education in space exploration. Delivering this content through a bespoke web app design saw an increase in readership within a month of the redesign.

Sector

Digital publishing Digital publishing and online content network promoting interest and education in space exploration.

What we delivered

Identity and app icons
Wireframing
Responsive website design
Art direction for CGI image creation
Advertising
Merchandising

Link

www.sen.com

Client feedback

“Mash did a fantastic job, from designing the corporate identity, developing the brand language and designing an amazing app”
Charles Black, founder Sen

The challenge

How do you ensure your readership stay with you when you move to a subscription service? Ahead of putting up a paywall, Sen knew that it had to build its brand and deliver an outstanding user-experience that outshone the free competitor websites. And to do this they came to Mash.

Our approach

With nearly half of all users now accessing content on smart phones and tablets, Mash came up with a responsive design solution that automatically determines the type of device the user is on and displays the content to work optimally on that device. Sen still only have one site to maintain and control, but the responsive design means their content looks stunning whether it’s on a smart phone, iPad or giant desktop screen. Whilst Mash ensured the design utilized the very latest in technology and trends, they also deployed well-established principles of typography and adapted them to an electronic environment. The result is a Kindle like reading experience that is a pleasure to navigate.

Exciting imagery was created using CGI, to superimpose the Sen brand onto a variety of space scenes. Visuals that were literally ‘out of this world’ that could be used on the site, in advertising and in branded merchandise such as space food!

Web app design

After the launch of the redesigned service, readership numbers noticeably increased with a 22% upturn in monthly users from the year before.

Founder of Sen said, “Mash delivered in every respect and they have created sen.com into a service that really does offer a completely enjoyable and different user experience to anything that is out there. It really is a pleasure to read content on sen.com, the typography and layout make the experience something to savour.”
Charles Black, founder, Sen

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