Refreshed logo for local charity, St.Hilda’s

Mash was approached by local charity, St Hilda’s East Community Centre to refresh their logo and update their marketing materials. It is an important time for the organisation as they celebrated their 125th year of helping their local community. As so often with not-for-profit organisations, budgets are tight with limited resources for photography or copywriting. How do you make a big visual impact on a small budget? And ultimately how do you better promote your organisation?


Third sector


Logo refresh
New colour palette and type styles
Stationery and poster design

The challenge

To take an overly complex existing logo and update it so it is compelling for new audiences, but also still recognisable to people familiar with the old mark.

Our approach

The key change was introducing bright, confident colours to update the existing tired mark. This instantly refreshed it, and provided a new palette that could also be used on posters and business cards. As St Hilda’s is celebrating their 125th year, it seemed appropriate to introduce a vivid palette and a sense of fun.

The results – a refreshed logo for local charity

The first outing for the new materials was a fund-raising street party. The client felt that having distinctive, colourful posters enabled them to better promote the event which ultimately resulted in better attendance levels.

St. Hilda’s East Community Centre aims to combat the challenges arising from deprivation and social exclusion. They work in a diverse, multicultural and intergenerational community so it is critical to be able to communicate their message in a clear, inclusive way. Good design should always work hard for its clients, but never more so than for an organisation that works so hard to deliver socially important work on a shoe-string.

“The posters made quite an impact around the local area! The event was a great success, and we’ve had loads of lovely feedback from our users and from local residents who were there because they saw the promotional materials.”
– Helen Lancaster, co-ordinator for 125th celebrations



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