Usability 24/7

Enter Usability24/7 – a youthful London-based usability testing agency with global ambition. A key part of their marketing strategy is to share knowledge through a series of white papers. This approach demonstrates expertise, credibility and it also helps generate interest that can lead to new business opportunities and enhance the company’s growing reputation for excellence.

The solution

Bespoke illustration. Mash set about creating a fresh illustration style for Usability 24/7. Out went the generic imagery and in its place went illustrations of people. Usability testing is technical but ultimately it’s about peoples’ experiences of the technology. Through illustration, Mash could present those experiences allowing the reader to relate more to the service and the Usability 24/7 brand.

Result

A white paper that is leaner, less cluttered and easier to read. There are fewer illustrations, but each one serves a purpose, relating directly to the text and delightfully informing the reader along the way. With this bespoke imagery, Usability 24/7 now have full control of the design style and imagery in their publications. This material can also be deployed over multiple channels including the web and social media. Because of this illustration project the Usability 24/7 brand now stands out from the crowd. A picture is worth a thousand words but a bespoke picture worth considerably more.

Testimonial from Usability 24/7

“We were producing good eGuides but they lacked a visual punch, largely driven by our lack of skills internally and perceived a lack of budget. Our target audience includes people in big, global companies and so it is crucial that we not only share good content but that it looks good too so the reader will engage. Mash has provided us with a design approach, particularly to imagery that allows us to look good to any organisation, big or small. The unique characters and tightening up of our brand have made a dramatic difference to how we present ourselves. I can’t recommend Mash’s work more highly.”

Paul Blunden – CEO @usability247 / www.usability247.com

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