Your logo is a key element in how people recognise and relate to your business. For the past 15 years we’ve worked with a vast range of clients to create strong, identifiable brand marks. No what matter what sector the client is positioned in, we apply the same rules and principles to every project.
1. Black & White
The logo must be as strong in monochrome, as it is in colour.
2. Online & Offline
It must work as effectively in pixels as it does in ink.
3. Scalable
It must work in very small and very large spaces.
4. Simple
If all else fails, it needs to be simple and understandable.
5. Memorable
It needs to be etched into your users mind.
6. Symbolic
It needs to represent ours clients ethos.