The Airbus brief landed following its global restructuring. Mash was tasked with developing a brand for a new internal initiative called EyesOn. Our objective was to create the brand identity, messaging and activation materials that would inspire and moments of fusion for teams across the organisation; a shared platform to promote discussion and innovation.

Expanding the cubes within the visual identity into built event spaces

Part of the strength of the identity is that it can reconfigure into different word marks, enabling it to adapt for use across a broad programme.

3D renders: James Bartlett