Airbus – GOOD DESIGN DRIVES INNOVATION
The Airbus brief landed following its global restructuring. Mash was tasked with developing a brand for a new internal initiative called EyesOn. Our objective was to create brand identity, messaging and activation materials that would inspire moments of fusion for teams across the organisation; a shared platform to promote discussion and innovation.
Part of the strength of the identity is that it can reconfigure into different word marks, enabling it to adapt for use across a broad programme.